Experts@dmi Blog

Perspectives, product updates, and publications from the nonprofit technology and data experts at DMI.

In the age of social media and digital marketing, many people think of direct mail as a relic of a bygone era. With online giving platforms and software, why should you invest in a direct mail fundraising campaign?
Raising money for a cause can be difficult. Even if you have a solid concept and the best of intentions, trying to attract the attention of those who are in a position to assist can be a real challenge. Luckily, social media can help. It provides a way to connect with people who care about your cause, and it helps validate your nonprofit or organization. To this end, Facebook debuted some tools in recent years that fundraisers like you will appreciate.
Forget learning from your organization’s gigabytes; trends in data analysis and machine learning are combining the power of everyone’s data to better understand the nuances of human behavior. The unique set of challenges faced by today’s data analysts when evaluating terabytes and even petabytes of data have led to significant advances in both hardware and software.