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Retention and Attrition: Hello, I Must Be Going
Monday, August 2, 2010 09:08 AM
There’s an old business maxim that states that you turn your customer base 100% every 7 years. Think of the implications of that statement. If you acquire 100,000 new donors in a given year, you’ll have to acquire another 100,000 donors over the next 7 years just to keep even. Take a look at everyone [...]
What’s the frequency, Kenneth? Or better yet, how do we calculate it?
Friday, June 11, 2010 09:06 AM
Fortunately, frequency is easier to understand than the lyrics of that REM song (http://www.youtube.com/watch?v=ZIOXQp-YGpQ). But the question remains, how is it calculated? The two most common ways of calculating frequency are: # of times a donor has made a gift in the current year (or over the last 12 months) # of times a donor [...]
Dumpster Diving for Data
Monday, April 26, 2010 09:04 AM
Hidden back in the woods behind an old swamp in the neighborhood where I grew up was a mysterious spot that was a magnet for kids. The land where the neighborhood now sits once was part of a large farm dating back to the 1700’s and the spot we discovered was in fact its garbage [...]

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