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Understanding your donors is the most crucial prerequisite to successful fundraising, and we’ve got the data to make that happen. Use our Donor Intelligence Platform to get a clear picture of your donors by tapping into privately and commercially available datasets.

Overlays and Appends

It’s not enough to know that people have contributed to your cause. You also have to understand:

  • Who your donors are
  • What to say to them to get them engaged
  • How to get your message to them

DMI can fill in those blank spaces with tools like: Demographic Overlays, Congressional Appends, and Deceased Matching.

Demographic Overlays

DMI can fill in blank spaces with demographic overlays from our installed Acxiom database.

Acxiom offers over 200 variables, including biological selects like age and ethnicity, life categories like marital status and presence of children, and preference information like political party and religious affiliation. We also identify donors to other charities, and the types of causes they support (i.e., religious, health, political, environmental, humanitarian).

These up-to-the-minute overlays will also help you better understand your donors and how they respond to campaigns. DMI can break down your file by:

  • Annual revenue by demographic segment
  • Active donors
  • Lifecycle segment
  • Donor quartile (based on annual revenue)
  • New donors
  • Lapsed donors

Finally, DMI can add email addresses, telephone numbers, and other contact information to your constituent database.

It’s a win-win. You’ll improve your targeting and send more meaningful messages to your constituents.

Congressional Appends

Do you mobilize constituents to write to their legislators? You can make sure these messages are being delivered by applying DMI’s Congressional District file.

DMI’s file can identify:

  • Senior and Junior Senators
  • Representatives
  • Party affiliation
  • Email addresses, phone numbers, and physical addresses

Deceased Matching

You can lose money and goodwill by mailing deceased names. But that can be easily avoided with DMI’s Deceased Processing service.

We match your file against data from the Social Security Administration and credit sources. The match rate is only 1%-2%. But that can run into tens of thousands of records for large mailers.

Data Hygiene

Don’t lose response because of bad addressing and other forms of poor hygiene. DMI can get your list into mail-ready shape overnight with address hygiene software from Group1/Pitney Bowes and DMI’s proprietary programs.

DMI will clean, code and standardize your list, using these tools: Omissions, NCOA, PCOA, CASS Certification, Apartment Append, Undeliverable as Addressed, and Deceased Matching.

Omissions

Identify records you don’t want to communicate with:

  • Prisons
  • Vulgar words
  • Companies
  • DMA preference
  • Schools and universities
  • Disaster areas

NCOA

The National Change of Address file (NCOA) consists of over 160 million address changes collected by the U.S. Postal Service. We’ll complete your NCOA processing in less than 24 hours for any size list. NCOA covers 48 months of address changes.

With NCOA, you get these value-added services:

  • SuiteLink™ appends secondary suite information to business addresses
  • LACSLink™ converts address changes from rural to city formats
  • DPV® (Delivery Point Validation) identifies whether a ZIP-4-coded address exists in the USPS delivery file
  • DPV® Vacant identifies addresses that are vacant 90+ days

PCOA

Some movers don’t register their address changes with NCOA—the number is as high as 40%. Where do you find them? With our Proprietary Change of Address service (PCOA).

PCOA identifies address changes primarily through:

  • Credit sources
  • Magazine subscription providers
  • Utility companies

And, you can conduct these updates as part of the NCOA process.

CASS Certification

Don’t lose postal discounts with sloppy mail preparation. Our Group1 interactive CASS system will automatically update your ZIP+4s. Group1 is CASS-certified—that assures the USPS that your piece has the correct ZIPs, +4’s carrier routes, and delivery point barcodes.

And with CASS, you get these value-added services:

  • SuiteLink™ appends secondary suite information to business addresses
  • LACSLink ™ converts address changes from rural to city formats
  • DPV ® (Delivery Point Validation) identifies whether a ZIP-4-coded address exists in the USPS delivery file
  • DPV Vacant identifies addresses that are vacant 90+ days

Apartment Append

Missing apartment numbers can sink a campaign. But there’s a way to turn that undeliverable mail into deliverable mail: DMI’s apartment append service. You can correct or replace a large majority of missing or incorrect apartment numbers from their addresses.

Undeliverable as Addressed

Undeliverable addresses can be corrected with DSF processing. DMI scores address deliverability to find out how many records are unlikely to be delivered. The match rate is usually less than 0.5%. You can also learn whether an address is residential or business.

Deceased Matching

You can lose money and goodwill by mailing deceased names. But that can be easily avoided with DMI’s Deceased Processing service.

We match your file against data from the Social Security Administration and credit sources. The match rate is only 1%-2%. But that can run into tens of thousands of records for large mailers.

Data Modeling

How do you find prospects for an upcoming campaign? One way is to profile your database and use the resulting model to identify lookalike donors. It sounds easy enough. But, you can’t create a model unless you know exactly who your constituents are.

DMI will help you with this identification process using these tools: Chronic Non-Responder Modeling and RFM Predictive Modeling.

Chronic Non-Responder Modeling

Tired of mailing people who never respond? DMI can identify chronic non-responders and suppress them from future mailings. First, we analyze data from your prior mailings, seeking trends that point to lack of response. We then conduct lifetime value analysis to determine the cost savings of not mailing these individuals. You save time and money while boosting your overall response.

RFM Predictive Modeling

Every campaign should begin with selecting the “strategic segments” that will be included in the campaign in order to meet long-term goals. But once that is done, you still need to fill out the mail file with donor names that will help to maximize the campaign’s ROI. In other words, “the best of the rest.”

In order to help take the guesswork out of this part of the selection process, DMI has developed two scoring models based on traditional RFM variables.

RFM Model: The RFM Model calculates a score based on each donor’s recency, frequency, and monetary values. The scores range from 0-100 with the higher scores reflecting the best predicted performers.

Because each organization’s donors are different, the RFM model can be adjusted to fit the organization’s needs. For example, one organization may have donors with an average HPC of $50, while another organization may have donors with an average HPC of $15. The RFM Model can be adjusted to meet each organization’s metrics. Also, the RFM model can be adjusted to work with lapsed donors as well as active donors.

CHAID RFM Model: The CHAID RFM model takes the traditional RFM model one step further by using a decision tree format. The model is run on a prior campaign and identifies segments based on various RFM combinations that were the most responsive. Average gift and cost data are then applied to calculate the net-income-per-name for each segment. Next, the segmentation is applied to the current database along with the predicted response rate, average gift, and NIPN. The CHAID model is extremely flexible because it’s not limited to the RFM variables thus it can be customized to your organization.