Blog

Introducing Data Management for Salesforce

Trent Johnson on August 12, 2019
Whether you’re a fundraiser seeking insight into campaign performance or a direct mail professional trying to get mailings out the door, DMI’s Salesforce integration is the clear path forward.

What We Look for in an API

Trent Johnson on August 10, 2019
From sorting and paging, to getting records counts, and even to “macgyvering” workarounds, here’s an inside look at our approach to vetting potential integrations.

Trends in Direct Mail Fundraising Campaigns

Trent Johnson on August 8, 2018
In the age of social media and digital marketing, many people think of direct mail as a relic of a bygone era. With online giving platforms and software, why should you invest in a direct mail fundraising campaign?

What Every Fundraiser Should Know About Facebook’s Fundraising Tools

Trent Johnson on August 5, 2018
Raising money for a cause can be difficult. Even if you have a solid concept and the best of intentions, trying to attract the attention of those who are in a position to assist can be a real challenge. Luckily, social media can help. It provides a way to connect with people who care about your cause, and it helps validate your nonprofit or organization. To this end, Facebook debuted some tools in recent years that fundraisers like you will appreciate.

Big Data and Machine Learning are the Unclear Paths Forward for Ambitious Nonprofits

Trent Johnson on August 1, 2018
Forget learning from your organization’s gigabytes; trends in data analysis and machine learning are combining the power of everyone’s data to better understand the nuances of human behavior. The unique set of challenges faced by today’s data analysts when evaluating terabytes and even petabytes of data have led to significant advances in both hardware and software.